2004
Shanghai Xirui Blade Manufacturing Co., Ltd. established
Began specializing in OEM/ODM manufacturing of blades and personal care products
2008
Officially entered the international market
Exported products to North America, Southeast Asia, and Europe. Annual sales exceeded 10 million yuan for the first time
2011
Developed in-house double-edged blade automatic packaging line
Implemented self-developed beauty blade automatic assembly equipment. Annual sales surpassed 15 million yuan. Registered "Xi" and "Fengti" trademarks
2015
Relocated headquarters to Ganzhou, Jiangxi through investment promotion
Established a 9 acre industrial park and founded Jiangxi Xirui Manufacturing Co., Ltd. Annual production value exceeded 20 million yuan, entering a period of business expansion and standardization
2016
Established Jiangxi Shuermei Cosmetics Co., Ltd. and Jiangxi Ganhong Precision Mold Co., Ltd.
Achieved group operation, expanded product range to include shaving-related personal care items and production. Strengthened R&D in product molds and equipment
2017
Obtained SC website social standard certification and ISO9001 quality management system certification
Secured 10 utility model patents and 1 invention patent. Expanded production with a new 9000m² factory. Earned the title of "National High-Tech Enterprise" and obtained 1 design patent and 9 additional utility model patents
2019
Developed and implemented China's first fully automatic safety net auto assembly equipment
Completed carbon coating and technology patents. The new equipment increased blade output, with 80 units supporting production. Recognized as a "Ganzhou City Technological Innovation Model Enterprise" and included in the Ganzhou City technology plan for developing automated assembly lines for textured blades. Company ranked in the top three in the industry
2020
Awarded the title of "High-Tech Enterprise" by Jiangxi Provincial Government
Established Jiangxi Youxi Trading Co., Ltd. Obtained 7 new utility model patents and registered 22 trademarks. Grew to 320 employees with fixed assets of over 97 million yuan and over 300 sets of equipment
2021
Entered a new era of rapid development
Annual turnover exceeded 150 million yuan. R&D investment surpassed 6 million yuan. Over 8 million yuan invested in industrial equipment upgrades. Recognized as a "Jiangxi Province Specialized and Innovative Enterprise"
2023
Received multiple important certifications and titles
Recognized as a "National Intellectual Property Advantage Enterprise", "Provincial Blade National Group Standard Pilot Unit", "Ganzhou City Enterprise Technology Center", and "Ganzhou City Technology Innovation Center (for automated intelligent processing of personal care blades)". Obtained ISO22716 Good Manufacturing Practices for Cosmetics, ISO14001 Environmental Management System, and ISO45001 Occupational Health and Safety Management System certifications
2024
Continued expansion of production scale and technological innovation
Planned investment of 80 million yuan to import advanced intelligent production lines from Germany. Core products in 6 major categories, with processing reforms and product lifespan at industry-leading levels. Transitioning from OEM/ODM business to own-brand operations and market expansion. Innovating business models for rapid growth while staying true to the company's roots and embracing innovation for the future